According to the Dublin
descriptors, students, at the end of the course, will demonstrate:
- knowledge and understanding
in a post-secondary level field of study and knowing the fundamental themes in
one's field of study;
- ability to apply knowledge
and understanding in order to demonstrate a professional approach and possess
adequate skills both to conceive and support arguments and to solve problems in
one's field of study
- learning skills necessary to undertake
subsequent studies with a high degree of autonomy.
The
course aims to foster the acquisition of knowledge and theoretical and
practical models by examining the scenarios of the different cultural areas and
the functioning of cultural enterprises and cultural and creative industries.
Students will be encouraged to acquire concepts, sector-specific terminology
and analytical tools, as well as to develop an ability to independently
evaluate individual management aspects related to the cultural sector. Furthermore, they will develop independent comprehension
and argumentation skills.The role of
the cultural sector for social development is constantly growing, thanks to its
ability to generate value for its educational, training and recreational
purposes, as well as its potential to innovate. For this reason, it is
essential to pay attention to the many segments of which it is made up
(theatre, cinema, visual arts...).
The course
starts from the definition of cultural enterprises and cultural and creative
industries and examines the regulations that have led to a greater definition
of the sector over the years, examining new models of consumption and
participation.
Therefore, it
becomes fundamental to define the scenario in which CCIs operate and to know
the peculiarities in management, product/service positioning on the market,
distribution, forms of financing, promotion and communication, analysing
success and critical factors. In particular, strategic planning must take into
account three key factors: sustainability, accessibility and inclusiveness,
without neglecting the contribution made by new technologies to facilitate the
enjoyment and understanding of cultural products.
Ample space
is devoted to the examination of innovative experiences implemented in various
national and international contexts, which will provide practical tools useful
for a better understanding of the subject. In this regard, the analysis of application
dossiers of well-known Italian and European projects in the cultural sector
will highlight the characteristics of project planning for the development of
the attractiveness of a territory through its cultural activities.
Programme
- Cultural enterprises
and cultural and creative industries: definition, regulations, management
methods
- European
programmes
- Industrial
and cultural districts. The network concept
- Strategic
planning and financial management in the cultural heritage sector. Organisation
of cultural services and products
- SWOT
analysis
- Culture
between supply and demand
- The demand
survey: sampling plan, questionnaires, data collection
- Economic,
social and environmental impact assessment
-
Accessibility in cultural venues
- Audience
development
- New
technologies
- Forms of
financing in the cultural sector (public resources, self-generated revenue,
voluntary work, private contributions, project financing, crowdfunding,
corporate hospitality). Financial management audit.
- The communication plan
Solima L. (2018), Mangement
per l’impresa creativa, Carocci editore, Roma
Supporting handouts and slides will be provided
during the lectures.
Please remember that in compliance with art 171
L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or
journals. Only 15% of their content can be copied.
For further information on sanctions and regulations
concerning photocopying please refer to the regulations on copyright (Linee
Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione
Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian
Association on Copyright).
All the books listed in the programs can be consulted
in the Library.
