The management of cultural industries and performing arts

The course analyses the production, distribution, presentation and consumption of performing arts in different countries and in different economic and social systems. Students will be encouraged to analyse and compare the economic aspects of performing arts in different settings.

According to the Dublin descriptors, students, at the end of the course, will demonstrate:

1. to have learnt about the economic approach to the performing arts.

2. to have learnt the main concepts related to the management of the sector and apply them to specific cases.

3. to understand the different ways of organizing, financing and developing the production and presentation of the performing arts – classical music, theatre, opera, popular music, drama, festival, and so on – in different countries.

4. to have learnt about the potential role of culture and performing arts for the development of an area.

5. to be able to carry out research autonomously.

Lectures, group work in class, students’ presentations.

The course consists of participative lectures. 

Group works will be used to help students to apply the theoretical notions to case studies that the teacher or the same students will choose. 

Guest lectures will also be organised so that experts will share their experience in the sector.

• -           The economic approach to cultural industries and performing arts

  -           Definitional issues

  -           The institutional context: policies for the sector

  -           Public intervention and role of the private sector

  -           The economics of cultural industries and performing arts: the macro perspective

  -           The economics of cultural industries and performing arts: the micro perspective

  -           The management of cultural industries and performing arts: strategies

  -           Financing cultural industries and performing arts

  -           Culture and development: the role of cultural and creative industries

Texts:

• G. Candela -A. Scorcu, Economia delle arti, Milano, Zanichelli, 2004, cap. 1 (pp. 3-28).
• A. Di Maio, Economia del patrimonio e delle attività culturali, Milano, Hoepli, 2019, cap. 1 (pp. 1-9), 4 (pp. 60-89), 5 (pp. 92-109), 6 (pp.110-126), 7 (pp.127-136), 8 (pp.137-153).
• L. Solima (2018), Management per l’impresa culturale, Roma, Carocci, 2018, cap. 1 (pp. 11-49), 2 (pp. 57-97), 6 (pp. 217-259).
• R. Towse, A textbook of cultural economics, Cambridge, Cambridge University Press, 2010, cap. 8 (pp. 199-236).

Additional readings will be made available on Studium.

Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library.

Written exam

The exam consists of open questions that students must answer showing to have learnt the theory and to be able to apply it critically to analyise a real case.

An intermediary test might take place. It consists of an oral group presentation where students must show to have learnt the notions illustrated during the classes and to be able to use them to analyse a case study. 

Grading will consider the capacity to master the notions and competences acquired, linguistic skill and lexical property, as well as the capacity to argue of the student. 

Exam might take place online, when necessary. 

- Illustrate the definition of cultural and creative industries. 

- Using the theory analysed, illustrate the main differences between theaters and festivals 

- Imagine to develop a project to valorise a perfomance/organisation/festival ....

- Which are the fundamental features of the definition of the mission?