ECONOMICS OF SHOW BUSINESS

The course analyses the production, distribution, presentation and consumption of performing arts in different countries and in different economic and social systems. Students will be encouraged to analyse and compare the economic aspects of performing arts in different settings.

According to the Dublin descriptors, students, at the end of the course, will demonstrate:

1. to have learnt about the economic approach to the performing arts.

2. to have learnt the main concepts related to the management of the sector and apply them to specific cases.

3. to understand the different ways of organizing, financing and developing the production and presentation of the performing arts – classical music, theatre, opera, popular music, drama, festival, and so on – in different countries.

4. to have learnt about the potential role of culture and performing arts for the development of an area.

5. to be able to carry out research autonomously.

Lectures, group work in class, students’ presentations.

The course consists of participative lectures. Group works will be used to help students to apply the theoretical notions to case studies that the teacher or the same students will choose. Guest lectures will also be organised so that experts will share their experience in the sector.

-       The economic approach to cultural industries and performing arts

-       The economics of cultural industries and performing arts: the macro perspective

-   Definitional issues

-   The institutional context: policies for the sector

-   Public intervention and role of the private sector

-       The economics of cultural industries and performing arts: the micro perspective

-   The management of cultural industries and performing arts: strategies

-   Financing cultural industries and performing arts

-       Culture and development: the role of cultural and creative industries

-       Projects in the cultural sector

Texts:

-       G. Candela, A. Scorcu, Economia delle arti, Torino, Zanichelli, 2004, chapter 1 (pages 3 to 25).

-       A. Di Maio, Economia del patrimonio e delle attività culturali, Milano, Hoepli, 2019, chapters 1, 4, 5, 6, 7, 8 (pages 1 to 9, 60 to 153).

-       L. Solima, Management per l’impresa culturale, Roma, Carocci, 2018, chapters 1, 2, 6 (pages 11 to 100, 217 to 259).

-       R. Towse, A textbook of cultural economics, Cambridge, Cambridge University Press, 2010, chapter 8 (pages 199 to 236).

Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library.