CONTRASTIVE ANALYSIS OF CULTURAL AND COMMUNICATION INDUSTRIES
Academic Year 2022/2023 - Teacher: MASSIMO RICCARDO COSTANZOExpected Learning Outcomes
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The course introduces the disciplines that deal with the economy of companies of various types (manufacturing, family businesses, public administrations) and with different degrees of specialization (manufacturing, commercial, services, etc.) in the aspects of management, organization, survey and relationship with the consumer. The course presents the concepts and analysis tools of a general nature, highlighting the specificities, from the management point of view and the conditions of economic sustainability, of cultural institutions and enterprises. More specifically, the course aims to: - transmit the basic concepts and language of business-economic analysis; - provide a unified vision of the structure and functioning of companies, regardless of their type (private, public, non-profit) and the sector to which they belong. - Develop the ability to observe company phenomena with a unitary approach, but knowing how to recognize the specific elements of different types of companies. - Understand the relationships between company and customers and between company and competitors. - Highlight the role of the manager as a figure of synthesis and integration of logics and expectations that are also very different from each other, in the name of the continuity of the company and its sustainability. Highlight the specific functioning and managerial challenges typical of cultural organizations.
Intended Learning Outcomes (ILO) KNOWLEDGE AND UNDERSTANDING At the end of the course student will be able to... Acquire relevant knowledge on governance and strategy of cultural organizations. More specifically, students will be able to:
APPLYING KNOWLEDGE AND UNDERSTANDING At the end of the course, the student will be able to ... Use the basic concepts and language of management and evaluate the environment and economy of companies in all their aspects, as well as apply basic accounting methods to construct and interpret the financial statements. Participation in the classroom is requested by the teacher and is encouraged. To test the level of understanding achieved, the tests verify the students' ability to recognize and classify different types of companies and their specificities, identify the items that make up a balance sheet, their relationships with the system of events, different definitions of business success and the conditions that determine them. To evaluate the ability to apply the concepts presented in the classroom, the tests measure the ability to acquire a specific vocabulary by asking to precisely define related concepts; they ask students to evaluate the economic conditions of a company by examining the relationship between volumes and costs of results, to interpret the state of health of a company starting from the construction of a balance sheet from the interpretation of its degree of liquidity solidity profitability.
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Course Structure
Any exercises or equivalent assisted activities.
Required Prerequisites
NO REQUIREMENTSAttendance of Lessons
Participatory lectures, with the support of slides and the discussion of short case studies.
If the teaching is given in a mixed or remote mode, the necessary changes with respect to what was previously stated may be introduced, in order to comply with the program envisaged and reported in the syllabus.
Detailed Course Content
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Economic activity and companies Institutional structures and cost-effectiveness Companies operating in the arts and culture and their institutional structures Benefits, needs and supply system Environmental forces and the competitive system The determinants of the economic result Organizational issues and people management Measures of cost-effectiveness Comparative analysis of cultural and communication industries |
Textbook Information
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Dubini Montanari Cirrincione Management of cultural organizations EGEA Milano 2017 (english) pagg. 389
Cannizzaro
S. (cur.) Texts to read World Tourism Organization, Tourism and culture synergies, UNWTO publications, 2018. “Global Report on Culture for Sustainable Urban Development”, http://unesdoc.unesco.org/images/0024/002459/245999e.pdf (SEZIONE A pp. 129-147)
Bringing Back in the Spatial Dimension in the Assessment of Cultural and Creative Industries and Its Relationship with a City’s Sustainability: The Case of Milan Aura Bertoni, Paola Dubini * and Alberto Monti
Dubini, Paola, and Alberto Monti. "Board Composition and Organizational Performance in the Cultural Sector: The Case of Italian Opera Houses."
De Carlo, Manuela, and Paola Dubini. "Integrating heritage management and tourism at Italian cultural destinations." International Journal of Arts Management (2010): 30-43.
Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied. For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright). All the books listed in the programs can be consulted in the Library. |
Course Planning
| Subjects | Text References | |
|---|---|---|
| 1 | Economic activity and companies | Dubini Montanari Cirrincione |
| 2 | Institutional structures and cost-effectiveness | Dubini Montanari Cirrincione |
| 3 | Companies operating in the arts and culture and their institutional | Cannizzaro S. (cur.) |
| 4 | Benefits, needs and supply system Environmental forces and the competitive system | Dubini Montanari Cirrincione |
| 5 | The determinants of the economic result Organizational issues and people management | Dubini Montanari Cirrincione |
| 6 | Measures of cost-effectiveness Comparative analysis of cultural and communication industries | Dubini Montanari Cirrincione |
Learning Assessment
Learning Assessment Procedures
Oral exam
For the evaluation of the exam, the mastery of the contents and the skills acquired, the linguistic accuracy and lexical properties, as well as the argumentative ability demonstrated by the candidate will be taken into account.
The verification of learning can also be carried out electronically, should the conditions require it
For the evaluation of the exam, the mastery of the contents and the skills acquired, the linguistic accuracy and lexical properties, as well as the argumentative ability demonstrated by the candidate will be taken into account.
Students who have taken the MARKETING AND BUSINESS ADMINISTRATION exam are exempt from some parts of the programme.
Examples of frequently asked questions and / or exercises
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Economic activity and companies Institutional structures and cost-effectiveness Companies operating in the arts and culture and their institutional structures Benefits, needs and supply system Environmental forces and the competitive system The determinants of the economic result Organizational issues and people management Measures of cost-effectiveness Comparative analysis of cultural and communication industries |