Management of cultural business

To acquire the concept of the firm, of its classifications and structures, of its working principles and about its conditions for success, analyzing specifically the aspects concerning the management of cultural enterprises.

To provide the analytical knowledge that allows to understand the state of the art as for cultural and creative industries (CCI), considering, in particular, the strategies adopted and that could be adopted at the national and international level to boost the development of the sector in Italy and Europe (Knowledge and understanding).

Students will be able to apply this knowledge originally and critically looking at national and international examples (Applying knowledge and understanding).

To provide the methodological tools useful to apply the knowledge acquired to solve new problems, using a multidisciplinary approach and exercising critical skills. To learn to use information from different sources being able assess critically strategies adopted for the CCI considering their effects for society at large (Making judgments).

To encourage students to express their personal opinions to experts as well as to a non-specialized audience (Communication skills).

To stimulate students to study independently and communicate their ideas clearly (Learning skills).

No prerequisites required

After a brief introduction of a disciplinary nature, the course will try to apply methods and tools specific to economics and business management to the organization and management of companies operating in the cultural heritage sector also through the study of cases and best practices.

Particular attention will be paid to the topic of organization and management of inter-organizational relations in the cultural sector, with specific reference to the analysis of networks and districts as management models of the Italian museum system and as tools for achieving museum standards and positioning competitiveness of territories and local resources in the glocal context.

In particular, the following topics will be addressed:

_ The cultural sector: culture, cultural heritage, cultural institutes, cultural and creative enterprises.

_ Principles and foundations of management and organization of cultural companies.

_ Service companies: characteristics, components and design of the offering system.

_ Quality management: PDCA and continuous improvement; measurement of service quality (internal, external and standard-oriented path); the service charter.

_ New public management and public governance.

_ Accountability: tools for measuring and communicating the results of cultural companies.

_ Forms, tools and paths for managing cultural services.

_ Public and private financial instruments for cultural planning. New areas and financing logics.

_ Social innovation

_ Inter-organizational relationships between museums: museum and cultural networks, systems and districts. Study cases.

A. CARU', S. SALVEMINI (a cura di), Management delle istituzioni culturali, Egea, 2012, 2a edizione.

Osburg, Thomas, and René Schmidpeter. "Social innovation." Solutions for a sustainable future (2013): 18.

To read

         1.(A) Cerquetti M. Dall'economia della cultura al management per il patrimonio    culturale: presupposti di lavoro e ricerca «Il capitale culturale. Studies on the value of Cultural Heritage», n. 1, Macerata, 2010 » Pagine/Capitoli: pp. 23-46

·      2.  (A) Montella M. (a cura di) Economia e gestione dell'eredità culturale. Dizionario metodico essenziale Cedam, Padova, 2016 » Pagine/Capitoli: pp. 1-212

·      3.  (A) Cerquetti M., Ferrara C. Distretti culturali: percorsi evolutivi e azioni di policy a confronto «Il capitale culturale. Studies on the Value of Cultural Heritage», Supplementi, n. 3, Macerata, 2015 » Pagine/Capitoli: 137-163

·      4.  (A) P. Dubini, F. Montanari, A. Cirrincione, Management delle aziende culturali Egea, Milano, 2017 » Pagine/Capitoli: 1-375

·      5.  (C) Cerquetti M. From value assessment to public value creation and measurement in the museum sector. Theoretical approaches and critical issues in a changing world, in "Bridging theories, strategies and practices in valuing cultural heritage" eum, Macerata, 2017 » Pagine/Capitoli: pp. 121-147

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