PLANNING AND PROMOTION OF MUSIC PERFORMANCES

Academic Year 2025/2026 - Teacher: GRAZIELLA SEMINARA

Expected Learning Outcomes

1. Knowledge and understanding

Knowledge and understanding of the role of the music in the cultural contemporary landscape and of ways of promoting musical events in the field of cultural tourism planning and management

2. Ability to apply knowledge and understanding

Ability to apply the knowledge mentioned in point 1) within a path of in-depth study and conceptualization

3. Autonomy of judgment

Ability to integrate knowledge and handle complexity, and formulate judgements on the works of musical theatre

4. Communication skills

Ability to communicate their conclusions, and knowledge and rationale under pinning these, to specialist and non specialist audiences clearly and unambiguously

5. Learning skill

Development of learning skills that are necessary to undertake further study with a high degree of autonomy. Development of abilities for conscious listening and observation of historical-contextual and intermedial relationships, with the projection of these skills onto a possible future path of master's-level education. 

Course Structure

Frontal lessons

Attendance of Lessons

Attendance is not compulsory

Detailed Course Content

The first part of the course will be devoted to a short history of musical production in the field of art music, ethnic music and popular music. The second part of the course will be devoted to the venues for the musical production and the organizational and economic problems concerning the promotion of music tourism.

Textbook Information

Texts :

R. Cafiero, G. Lucarno, R. Rizzo, G. Onorato, Turismo musicale: storia, geografia didattica, Bologna, Pàtron editore, 2020 (500 pp.)

A. De Piero, M. Lai, Dietro le quinte dell’opera. Organizzazione, comunicazione, produzione e gestione dello spettacolo lirico dal vivo, Milano, FrancoAngeli, 2022 (pp. 1-92, 169-177)

 

Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library.
VERSIONE IN ITALIANO