ECONOMICS OF CULTURAL AND CREATIVE INDUSTRIES
Academic Year 2024/2025 - Teacher:
CHIARA DI PUMA
Expected Learning Outcomes
In conformity with the Dublin descriptors, at the end
of the course, students will be able to
- acquire a thorough understanding and advanced
knowledge, developing proficiency in the essential concepts of their
discipline;
- apply their acquired knowledge and understanding in
a way that demonstrates a professional approach, developing skills useful both
in developing and supporting arguments and in solving problems specific to
their field of study;
- develop learning skills that will enable them to
pursue further studies with a high degree of autonomy.
The course aims to promote the acquisition of
theoretical and practical skills through the analysis of the contexts of the
different cultural areas and of the functioning of companies operating in the
cultural sector and in the creative industries. Students will be supported in
the development of the ability to express concepts using the technical language
of the sector, to use analytical tools and to develop an autonomous ability to
evaluate the various management aspects of the cultural sector, acquiring independence
of thought and argumentation.
Course Structure
The course will consist of interactive lectures. Group work will be organized
to apply theoretical concepts to cases selected by both the lecturer and the
students. In addition, testimonials will be given by professionals from the
sector, who will share their experience in the management of cultural firms in
the classroom.
Required Prerequisites
No prerequisites required
Attendance of Lessons
Attendance is not compulsory
Detailed Course Content
Module 1: The notion of business
This module introduces students to the concept of cultural and creative firm,
examining its distinctive characteristics and role in the economic and social
system. The main economic and legal actors involved will be analyzed, as well
as the importance of assets and income in the management of cultural
enterprises. Furthermore, the fundamental components of assets (assets and
liabilities) and the process of determining income will be illustrated,
providing the basis for understanding financial statements applied to the
cultural sector. The module provides an essential overview of the cultural
company as a dynamic and complex system.
Module 2: The theories of business organization
This module explores the fundamental principles of corporate governance
as applied to cultural and creative enterprises, highlighting their role in the
pursuit of strategic objectives.
The main organizational theories will be presented, with a focus on the
historical evolution and comparison between classical and modern models.
Several theories will be explored during the course: Taylorism, Fordism, Human
Relations Theory and Contingent Theories, understanding how each has
contributed to the development of organizational thinking. The aim is to
provide a critical and in-depth view of the theories in order to understand
their application in contemporary business contexts.
Module 3: Corporate and Governance
This module focuses on the design and organization of cultural and
creative firms, examining the different types of organizational structures
(functional, divisional, network, etc.) and the criteria for effective
management. Operational mechanisms, coordination and control tools, as well as
the importance of leadership style and internal communication for improving
business performance in the cultural sector will be explored. Through case
studies and concrete examples, it will be analysed how the organizational
structure influences the ability of a cultural enterprise to adapt to market
changes and audience needs.
Module 4: Economics And Business Management
The
fourth module explores the strategic and operational processes underlying the
management of cultural and creative enterprises. Students will analyse the main
business functions applied to this sector, including cultural production,
marketing, financial management and human resources administration. Special
attention will be paid to strategic planning and management control, with a
focus on budgeting, the identification of performance indicators and the
economic sustainability of cultural initiatives. The module provides practical
tools for the effective management of enterprises operating in the cultural and
creative field.Textbook Information
-
Fontana F. Caroli M., “Economia e gestione delle imprese”, McGraw-Hill
Education, Milano. ULTIMA EDIZIONE.
-
Marinello V., “Evoluzione
sostenibile nel turismo. Standard e certificazioni per l'ospitalità 4.0 in
Sicilia”, libreriauniversitaria.it , 2024
-
Materiale didattico aggiuntivo messo a disposizione durante il corso.
Please remember that in compliance with art 171
L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or
journals, only 15% of their content can be copied.
For further information on sanctions and regulations
concerning photocopying please refer to the regulations on copyright (Linee
Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione
Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian
Association on Copyright).
All
the books listed in the programs can be consulted in the Library.
