GESTIONE DELLE INDUSTRIE CULTURALI E CREATIVE

The notion of cultural and creative industries is at the core of the national and international debate related to culture and has led to a new vision that starting from cultural heritage, museums and galleries, performing arts, visual arts, literature includes, movie industry, music industry, publishing and then architecture, design and videogames. It is an approach that led to a wide and open idea of culture.

Cultural and creative industries management has developed as a separate discipline to answer the needs of such a wide and varied group of profit and non profit organisation. The present day situation with the effects of the limitations due to COVID made even more necessary the identification of new management and enhancement strategies.

In the first part, the course will focus on the state of the arts of cultural and creative industries, referring specifically to the definition of the sector and the policies and strategies used to boost it at the national and international level, highlighting the role of the sector for economic, cultural and social development. The second part of the course will focus on the theoretical notions related to the management of the sector. Starting point is the awareness that these organisations (museums, theatres, dance companies, movie and music companies, …) show some features that influence the way they operate.

Case studies and examples will be used to apply the theoretical notions to concrete cases.

The course consists of participative lectures. Group works will be used to help students to apply the theoretical notions to case studies that the teacher or the same students will choose. Guest lectures will also be organised so that experts will share their experience in managing a cultural organisation.

• Introduction: theoretical issues
• The definition of cultural and creative industries (CCI): the main problems in the identification of the sector
• The economic analysis: the main themes and issues
• Local, national and international (UE, UNESCO, …) importance of the CCI
• Management of the cultural sector: basic notions
• Planning
• Organisational design
• Human resources management
• The role of marketing
• Fundraising
• Cultural tourism
• Case studies: Examples of possible strategies: creative cities, cultural capital

Prof.ssa Mignosa 4 CFU

• L. Solima (2018) “Management per l’impresa culturale”, Carocci Editore, Capp.1, 2, 3.
• R. Towse, (2012), “A textbook of cultural economics” chapter 4 – our translation (available on Studium).

Prof. Puglisi 5 CFU

• L. Solima (2008), “L’impresa culturale – Processi e strumenti di gestione”, Carocci editore, Capp. 3, 4 (parr. 3 e 4), 5 e 6.
• Additional readings will be made available on STUDIUM.

Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library.