MANAGEMENT OF CULTURAL AND TOURISM ENTERPRISES

Module MODULE B: MANAGEMENT OF CULTURALE ENTERPRISES

This second part of the “Tourism and Cultural Business Management” course will focus on the notion of cultural business management that is at the core of the national and international debate related to culture and has led to a new vision that starting from cultural heritage, performing arts, visual arts, literature includes museums and galleries, movie and music companies, publishing and then architecture, design and videogames. It is a wide notion that led to a wide and open idea of culture.

Cultural business management has developed as a separate discipline to answer the needs of such a wide and varied group of profit and no profit organisation made even more necessary the identification of new management and enhancement strategies.

That part of the course will focus on the state of the arts of cultural business, referring specifically to the definition of the sector, the policies and strategies used to boost it at the national and international level, the theoretical notions related to the management of the sector. Starting point is the awareness that these organisations (museums, theatres, dance companies, movie and music companies, …) show some features that influence the way they operate.

Texts

- L. Solima (2008), “L’impresa culturale – Processi e strumenti di gestione”, Carocci editore, pp. 92-124, 157-161 e 169-224.

Or:

- Puglisi M. (2021) “Applicazioni di paradigmi di economia aziendale”, AmazonKindle di Amazon.com Inc., e-book, Chap. 2, § 2; Chap. 5.

Please remember that in compliance with art 171 L22.04.1941, n. 633 and its amendments, it is illegal to copy entire books or journals, only 15% of their content can be copied.

For further information on sanctions and regulations concerning photocopying please refer to the regulations on copyright (Linee Guida sulla Gestione dei Diritti d’Autore) provided by AIDRO - Associazione Italiana per i Diritti di Riproduzione delle opere dell’ingegno (the Italian Association on Copyright).

All the books listed in the programs can be consulted in the Library or in the following link