ECONOMIA DEL TURISMO

Academic Year 2025/2026 - Teacher: PAOLO BATTAGLIA

Expected Learning Outcomes

1.      Knowledge and understanding: Acquire a systematic knowledge of the theoretical foundations of tourism economics and its interrelations with intercultural mediation.

2.      Applying knowledge and understanding: Apply economic models and analytical tools to tourism markets, linking development policies, digital innovation, and cultural mediation.

3.      Making judgments: Critically assess public policies and business strategies in tourism, with particular attention to intercultural and sustainability dimensions.

4.      Communication skills: Use economic and tourism terminology effectively in both Italian and English, presenting analyses clearly and with intercultural awareness.

5.   Learning skills: Develop the ability to pursue further studies and operate within public or private contexts in the fields of tourism and sustainability.

Detailed Course Content

I. Theoretical foundations of tourism economics

Analysis of the origins and historical evolution of the tourism phenomenon; structure and dynamics of the tourism system from an economic perspective; definition and classification of demand and supply actors; statistical and economic measurement of tourism and main indicators of its impact on GDP and employment.

II. Economic policies and tourism governance

Study of tourism policies at international, European, and national levels; examination of multi-level governance models; analysis of strategic planning tools and institutional functions for regulation, coordination, and sectoral promotion.

III. Tourism and regional development in Sicily

Analysis of sustainable and digital tourism development strategies within the Sicilian regional context; study of cohesion policies and funding programmes (FSC, Invitalia); assessment of tourism as a driver of economic, cultural, and environmental regeneration.

IV. Innovation, digitalisation, and tourism transformation

Examination of technological innovation processes and new paradigms in the tourism economy; applications of artificial intelligence, big data, and digital platforms; development of experiential tourism, smart destinations, and new models of intermediation.

V. Sustainability and corporate social responsibility in tourism

In-depth study of economic, environmental, and social sustainability in the tourism sector; analysis of ESG criteria and non-financial reporting tools; case study on Costa Crociere’s Sustainability Report 2024 as an example of integration between economic performance and corporate responsibility.

VI. Economics and organisation of accommodation facilities

Economic analysis of hotel and non-hotel accommodation structures; examination of sectoral regulation and classification systems; management models and strategies for quality and competitiveness in the hospitality industry.

VII. Professions, management, and intermediation in tourism

Study of the main professional roles within the tourism system; functions and responsibilities of the Technical Director of travel agencies and tour operators; managerial models, intercultural competences, and linguistic-cultural mediation processes in global tourism.

VIII. Comparative analysis and case study discussion

Elaboration and synthesis of regional, national, and international case studies; interpretation of institutional data and reports (CNR, WTTC, OECD, UNWTO); critical discussion of governance, innovation, and sustainability experiences in contemporary tourism.

Textbook Information

Main textbook:

Favro-Paris, M.M. (2017), Tourism. Economic Theory and Applications, Giappichelli, Turin.

Total page count of the main required text: 190 pages,
plus supplementary materials

Institutional sources:

·         UNWTO (2017)Tourism and the Sustainable Development Goals: Journey to 2030, World Tourism Organization, Madrid.

·         WTTC (2024)Travel & Tourism Economic Impact Report 2024, World Travel & Tourism Council, London.

·         OECD (2024)Tourism Trends and Policies 2024, Organisation for Economic Co-operation and Development, Paris.

·         CNR (2023)Report on Italian Tourism – 26th Edition 2022–2023, National Research Council (IRISS-CNR), Naples.

Supplementary materials:

·         Regione Siciliana (2025)Regional Decree No. 2106 of 25 June 2025: Notice for incentives to hotel and non-hotel tourism enterprises, Regional Department for Tourism, Sport and Entertainment.

·         Invitalia (2025)Funding programmes for the enhancement of tourism enterprises and the regeneration of territorial supply, National Agency for Investment Attraction and Business Development S.p.A.

·         Costa Crociere (2024)Sustainability Report 2024, Costa Crociere S.p.A., Genoa.

Ministry of Tourism (2015)Ministerial Decree of 11 December 2015: Professional requirements for Technical Directors of Travel and Tourism Agencies, Official Gazette of the Italian Republic, No. 10, 14 January 2016.
VERSIONE IN ITALIANO